How long can a Pinterest pin title be?

100 characters. Titles are visible in search results and feed cards, so treat them as click-worthy headlines.

Do hashtags work on Pinterest?

Pinterest officially deprecated hashtags as a search signal in 2020. They no longer carry meaningful ranking weight — use keyword-rich plain text instead.

What is the Pinterest board name limit?

50 characters. Board descriptions are capped at 500 characters and function as additional SEO real estate.

Do spaces count in Pinterest descriptions?

Yes. Every visible character including spaces, line breaks, and punctuation counts toward the 500-character pin description cap.

📌

Pinterest Tool

Pinterest Character Counter

Pinterest pin descriptions are capped at 500 characters, but the first 50–60 characters are what appears under the pin in the feed. Board names are limited to 50 characters, and pin titles to 100. The counter below tracks all four limits.

Counting against

0 / 500(500 left)

Words

No spaces

Lines

Pinterest Character Limits Cheatsheet

Field	Character limit	Notes
Pin description	500	—
Pin title	100	—
Board name	50	—
Board description	500	—
Profile name	30	—
About section	160	—

Why does Pinterest have this character limit?

Pinterest is a search-driven discovery platform — pin descriptions function more like SEO meta descriptions than social captions. The 500-character cap gives plenty of room for keyword-rich text without inviting spam. Pinterest's own creator guidelines recommend descriptions of 200–300 characters for the best balance of context and scannability.

Tips for Writing Better Pinterest Content

1Pinterest is a search engine — write for it

Pin descriptions are indexed by Pinterest's internal search and Google's. Include your target keyword in the first 50 characters.

2Pin titles do real SEO work

Unlike Instagram, Pinterest pin titles are visible in search results. Write descriptive, keyword-led titles — not clever ones.

3Board names should match search intent

Name boards the way users would search: 'Modern Living Room Ideas' beats 'My Living Room Inspo.'

4Hashtags are de-emphasized

Pinterest officially deprecated hashtags in 2020 as a search signal. Save your character budget for plain keyword text.

5Include a clear call-to-action

'Save for later,' 'Click for the recipe,' 'Get the free template' — calls-to-action measurably lift saves and link clicks.

Need More Than a Character Count?

Our main Character Counter shows word count, sentence count, reading time, and a full statistical breakdown of your text — alongside live character counts for every major platform.

📊Open Full Character Counter